This week’s to-do list for your business depends on where you are in your business.I refer to the volume versus quality: if you are starting, do not get bogged down in Unique Selling Position or Target Market to the extent that it prevents you from actually marketing. Later move to the target market and the following.Shifting focus to our smallest viable market—one clearly defined niche—allowed us to triple our leads in just 8 weeks. Here’s why finding your smallest viable market matters: According to CB Insights, 42% of startups fail because they target markets with insufficient demand. By narrowing your focus, you can better meet specific customer needs, increase conversion rates, and build strong loyalty. Nielsen reports that niche marketing campaigns can achieve up to 60% higher conversion rates than broad approaches. Your turn – try these 3 simple steps this week: 1. Identify the segment of customers who gain the most value from your product or service. Start small—this is your smallest viable market. 2. Develop a clear profile of this group: demographics, requirements, challenges, and where they spend time. 3. Tailor your marketing efforts specifically for this group—use their language, solve their pain points. Always, always track your progress using one easy metric: defined target market size. Measure how well you’ve pinpointed your niche—too broad means opportunity lost; too narrow means scaling challenges. Focusing here optimizes your marketing spend, strengthens brand affinity, and lays the groundwork for sustainable growth. What’s one niche you could start serving more intentionally this week? Share your thoughts below. 💡 Need support putting this into action? Reach out—we’re here to help. #SmallestViableMarket #MarketSegmentation #BusinessStrategy #NicheMarketing #CustomerFocused References: David Neville Davis, The PROFIT Coach; Seth Godin, This is Marketing; CB Insights; Nielsen